Marketing Plan

Marketing Slogan:  Charters done right.

Audiences:  

  • Education Committee
  • Total General Assembly
  • Education Committee’s Constituency
  • Citizens across the state
  • Teachers and other stakeholders

Message:  6 points

Channels:  

  • Emails to membership
  • Facebook
  • IP address targeting
  • Letter campaigns
  • Call in days
  • Panel discussions
  • Event marketing
  • Film screenings
  • SMS
  • Postcard campaigns in the schools
  • Events
  • Legislator map & targeted IP address communications
  • Policy papers from Bruce – Forward Kentucky will send out a legislative position packet to every legislator and do a full media campaign.
  • Press release

Timing:  

  • Start ASAP
  • Heavy during legislative break
  • Film screenings/handouts/speakers
  • Panel discussion with Metro Dem Club
  • Library screenings
  • Each org host screening and discussion for membership

Budget ($4000)

  • Signs
  • Flyers
  • Vests
  • Travel
  • Food